Marketing & Social Media

At Persona Communications, we believe that your brand is more than just a logo or a product—it’s a story waiting to be told. Our passion lies in diving deep into your unique narrative, igniting our creative fire to craft marketing campaigns that resonate with your ideal customers, all while staying true to your brand’s purpose.

We don’t just create marketing campaigns; we craft compelling stories. We begin by immersing ourselves in your brand’s history, values, and mission. This deep understanding serves as the foundation for our marketing strategies, allowing us to tell your story authentically.

Your message is at the heart of your brand, and we take it to heart. We master your message to ensure that it resonates with your ideal customer, speaking directly to their needs and aspirations. Every word, every image, every campaign element is meticulously designed to connect on a personal level.

At Persona Communications, we don’t believe in marketing for the sake of it. We design campaigns with a clear purpose—your purpose. Whether it’s driving sales, building brand awareness, or fostering customer loyalty, our campaigns are strategically aligned with your goals.

Together, let’s kindle the flames of your brand’s story through purposeful marketing. Persona Communications is your partner in Newcastle and across regional New South Wales, dedicated to crafting campaigns that not only showcase your brand but also engage and inspire your audience.

With 80% of the entire population in Australia using social media, your brand can’t afford to not have a social media presence. Managing several client social media accounts, we produce and cleverly deploy content that engages with your audiences.

At Persona Communications we believe that social media is not just about having a presence, it’s about strategically leveraging platforms to connect with your audience, build brand awareness and drive meaningful engagement. Our team can help your brand harness all the capabilities of social media through our specialists in:

Social Media Management

  • Taking the burden off handling day-to-day management of social media accounts
  • Setting up profiles and optimising them with visuals and information
  • Make sure that the profile reflects the identity and values of the company/organisation.

Digital Content Creation

  • Experience in creating engaging and share-worthy posts that resonate with the audience.
  • Relevant topics based on what is going on in the
  • Relevant hashtags to ensure content receives attention from a suitable market.

Digital Content Deployment & Planning

  • Specialising in deploying content across multiple platforms (FB / INSTA / LinkedIn)
  • Planning and scheduling content so that it reaches your audience at the most well-received times.
  • Using tools that let us provide you with ways to measure the performance and impact of your content.

Social Media Performance Analysis

  • Audience Engagement
  • Monitoring socials
  • Tools to analyse the performance of social media posts.
  • Engagement – Likes, Shares
  • Optimise posts based on these results to achieve the best results going forward.